Krista Helmbrecht, senior group manager for corporate planning at Hyundai Motor North America (HMNA), has been named a 2025 Automotive News Rising Star. This prestigious recognition highlights her exceptional talent and dedication, reinforcing Hyundai’s leadership position within the automotive industry.

According to the Jadeh Makhsoos news base, the Automotive News Rising Stars program, established in 2014, annually honors U.S.-based auto executives under the age of 45. The award recognizes individuals in the manufacturing, supply, and mobility sectors who possess the talent necessary to become the industry leaders of tomorrow.

In her role at HMNA, Helmbrecht leads the development of both annual and long-term strategic initiatives. She plays a critical part in shaping growth strategies and guiding resource allocation for Hyundai and Genesis across the U.S., Canada, and Mexico, ensuring alignment across key departments.

‘Being named a Rising Star by Automotive News is an incredible honor. It’s a reflection of the bold, collaborative culture at Hyundai that empowers us to challenge convention and drive meaningful change,’ said Helmbrecht. ‘I’m proud to be part of a team that values strategy, creativity, and impact, and I’m excited to keep building bridges and shaping the future of mobility.’

According to Jadeh Makhsoos, Helmbrecht has been with Hyundai for over three years. Her automotive career began as a Fulbright Scholar in Germany and includes experience in strategy, pricing, and product development at companies such as BMW, Mercedes-Benz, and PwC.