A new platform called Dada, developed by Hamyarhub Innovation Center, has been officially unveiled. Branded as an AI News Assistant, Dada aims to dramatically enhance the speed, accuracy, and quality of repetitive tasks in newsrooms and public relations departments.

The startup behind Dada was founded with the mission of automating news and content production while empowering websites and organizational blogs. Rather than replacing journalists and PR experts, Dada is positioned as a strategic partner working alongside them.

Dr. Ali Shaker, CEO of the Dada startup, explained:

“Dada plays two key roles for media and PR professionals: first, as an intelligent automation engine capable of generating, translating, monitoring, and rewriting news based on editorial strategies; and second, as a smart collaborator that assists with text completion, headline suggestions, tone adjustment, and even content summarization.”

According to Shaker, Dada can be tailored to specific editorial goals—for example, publishing 10 daily news pieces across various topics from trusted sources. It continuously monitors, rewrites, and publishes stories on websites or social media, operating around the clock without direct human intervention.

The assistant also supports audio file processing, provides meeting and project draft reports, enables real-time translation, and delivers optimized news outputs. These features allow PR managers and journalists to focus more on in-depth research, exclusive interviews, and meaningful analysis.

A Gartner report highlights that up to 40% of knowledge workers’ time is spent on tasks that could be automated. Dada directly addresses this challenge with three key benefits:

– Faster content production and reduced publishing time

– Lower operational costs and optimized use of human resources

– Improved quality and consistency of output through defined editorial guidelines and custom tone

“Dada is the result of close collaboration between experienced journalists and AI specialists at the Hamyarhub Innovation Center,” Shaker emphasized. “Our mission is to transform industries by creating intelligent assistants (AI Agents), and Dada marks our very first step in this direction.”

He added: “The greatest asset of any business is its untapped human potential. Dada is designed to unlock that potential, enabling professionals to channel their energy into creativity, strategy, and solving complex problems.”

For more information about the Dada startup and how to acquire this platform, visit the Hamyarhub website or contact the team via email at info@hamyarhub.com.